OUR “WHY?”

FORTY:31 was born from a very personal place — my journey as a mom, a licensed aesthetician, and someone who has always believed that self-care is a form of love. The inspiration came from my daughter, Serenity, who has struggled with eczema from a very young age. Watching her skin become irritated and inflamed made me realize how limited the options were for gentle, effective, and truly nourishing skincare that could calm sensitive skin without harsh chemicals.

I wanted to create products that don’t just moisturize — they heal, soothe and restore confidence. Each formulation in FORTY:31 is crafted with intention, blending natural butters, oils and brightening botanicals to provide relief, hydration, and a sense of calm. I also wanted the brand to be accessible for everyday use, skincare that fits into your life, not the other way around.

FORTY:31 isn’t just about products—it’s about connection, care, and taking a moment for yourself. It’s about honoring your body, your skin, and your journey. Every jar, bottle, and soufflé is made with love, inspired by real experiences, and guided by a mission to make self-care simple, effective, and transformative.

Our hope is that when you use FORTY:31, you feel cared for. Like a small moment of peace in a busy day, a reminder that taking care of yourself is always worth it.

With love,

Keira S.